How to Increase Laundry Revenue in Hotel
Many hotels have high costs for laundry services, so it’s no wonder that guests are choosing to stay away from hotel laundry services and spot-clean their coffee stains by hand in their own bathroom sinks.
So, to get guests using hotel laundry services again, so you can increase your laundry revenue in your hotel, you need to meet the needs of your guests i.e. make hotel laundry services affordable, easy to use and worthwhile. How exactly can you do that? Love2Laundry has a few ideas.
Importance of a Good Laundry Facility to a Hotel
Most people tend not to spend two-week long holidays in hotels, as they’re expensive and not as convenient as other options on the market such as Airbnb or other holiday rental properties. However, hotels are perfect for a one-night stopover on a long journey, a business trip or even for a few day-long city break – and guests are likely to need some kind of laundry service.
Whether they’ve spilt coffee down the one shirt they packed, extended their trip last minute and don’t have enough underwear, or simply forgotten to pack an extra change of clothes, there are plenty of reasons your guests will need quick and easy laundry services. If your hotel doesn’t have an in-house laundry facility or an affiliate laundry service, then you’ll miss out on extra revenue from laundry as your guests will search for dry cleaners or laundrettes instead.
But it doesn’t have to be like this.
Hotels need to provide excellent laundry services to their guests to:
- Encourage guests to have clothing items cleaned in the hotel
- Increase laundry revenue
- Provide an holistic hotel experience
- Meet all client needs to keep them coming back
Of course, for customers to have an excellent stay in your hotel that they’ll recommend to friends and family and people online, you need to provide clean and comfortable rooms and excellent customer service, however, a large part of guests’ experiences in the modern world are defined by each detail of their stay. That means that every aspect of your hotel’s service, including the laundry service, has to be top-notch to earn the trust of your clients.
Provide 5-Star Hotel Laundry Service
The most efficient way of increasing your hotel’s laundry revenue isn’t by hiking up the prices, but by improving the services themselves. Hotel laundry services are notoriously expensive, especially in London, so reducing the price would be more attractive to customers, but isn’t necessarily a feasible change for many hotels. Instead, you can improve the laundry services, so guests can get their laundry washed, dried and folded, and back on their beds or at the reception desk within 24 hours, without having to put any time or effort in themselves.
Laundrettes tend to be cheaper than hotels, but for guests, taking a bag of clothes to be cleaned, waiting around for them to finish or making sure they head back to the cleaner’s before closing time takes up a lot of time, which is inconvenient for most people, especially for those on work trips or short stays. So there is potential for hotel laundry services to become cost-effective and generate more business revenue, it just needs to be handled in the right way.
If your hotel doesn’t have an in-house laundry department and you outsource your laundry to third-party companies, you may already be seeing a number of benefits, but there is even more money to be made through outsourcing your hotel laundry than you might think.
Reasons to Outsource Your Laundry
Many hotels do their own laundry in their in-house laundry and housekeeping departments as that’s traditionally how things have always been done. However, now that there are a number of excellent laundry businesses on the market that have a great deal of expertise to get clothes looking their best, sometimes, it makes more sense to outsource hotel laundry. Almost 70% of hotels are already making the switch to outsourcing for several reasons.
Save Money
Running a whole housekeeping department has a number of costs, from the initial buying of the washing machines and tumble dryers to their maintenance and electricity and water costs, to the wages of the housekeeping staff.
By outsourcing your hotel laundry to a specialist laundry service, you can cut costs on running equipment, and wages of full-time housekeeping members and rest assured that your hotel laundry is being taken care of by experts.
Better Service
Your hotel housekeeping team may well be made up of professional cleaners with in-depth knowledge of cleaning products and fabrics, however, that’s not the case for most hotels. By engaging an independent laundry service to clean your hotel laundry, you’re ensuring the best outcome for each component of your bedding and towels, regardless of colour and material, as the laundry service will have top-of-the-range equipment and knowledgeable staff.
Don’t worry about difficult stains or the high cost of regularly replacing bed linen anymore; an expert laundry service will make sure stains are treated in the most effective way, and bedding will be washed and cleaned suitably to ensure the material lasts for longer.
Affiliation Benefits
Not only can you get your own hotel laundry done by third-party laundry businesses, but you can also encourage your guests to have their laundry done by the same companies in most cases.
By creating an affiliation with a particular laundry service, you can earn your hotel a commission each time your guests use your outside laundry service, so you can even generate a profit from your laundry.
About Love2Laundry Hotel Affiliation
We didn’t call ourselves Love2Laundry for no reason: as laundry experts, we love to take over people’s laundry in an easy and affordable way, and that goes for hotels too.
By signing up to become an affiliate hotel of Love2Laundry, you can ensure that your guests have a fast and simple way of getting their laundry done from your hotel without needing an in-house laundry department. With our excellent service picking up laundry from reception, taking it away to be professionally cleaned according to the fabric and cleaning requirements, and left back at reception, dry and folded away in our laundry bags, your guests are sure to be delighted with the laundry service available from your hotel.
What’s more, as an affiliate hotel, you even earn commission from each laundry order placed by your customers, so you can also generate revenue from our service. When promoted well, you’ll see more and more guests staying in your hotel due to the ease of getting laundry done, whether it’s one item or one load.
Promote Your Hotel Laundry Service
Whether you have your own laundry service in your hotel or have chosen to outsource and become an affiliate member of a laundry business, there are a few different ways you can promote your laundry services to attract customers.
Promotion ideas include:
- Offer promotions such as discounts for laundry services for guests staying longer
- Advertise the quality of washing machines, either with a brochure in the room, or your welcoming receptionist
- Tell your customers how easy and affordable your laundry services are to use
- Give guests a service menu so pricing is clear
- Utilise social media marketing to show your laundry services
If your guests don’t know about your laundry services or affiliate businesses, they might choose to stay in another hotel, causing you to lose out on crucial business. By telling them how you can help, you’re enticing your guests through the door, and providing a convenient service that will delight them enough to come back and advertise you to their friends.
Partner with Love2Laundry Today!
Having been founded in 2014, Love2Laundry successfully expanded into the UK’s laundry market to provide laundry services in London, Manchester, Birmingham, Bolton and Bury thanks to a successful crowdfunding campaign in 2017.
If your hotel is in any of these areas, contact us today to join our hotel affiliation scheme and make sure that your guests’ laundry needs are covered!
